Blogging: Some do it for business. Some do it for fun. Some do it as a creative outlet, or for therapy… or maybe they haven’t nailed down why they’re blogging at all. One thing is sure – you can immediately tell what category a blogger is in.
Let’s talk about the business bloggers for a moment, because I know many people have feelings about bloggers who do it for income, and this seems to be the only type of blogging people take issue with. I personally don’t mind the affiliate links if the blogger has actually used the product or service. I figure it’s a win-win-win for all involved: you have easy access to the product through the link (not having to Google something and weed through a bunch of unrelated links: win!), the company makes a sale if you loved the item enough to buy (all hail e-commerce: win!), and blogger makes a little pocket change from your sale (jingle in the pocket: win!). And if you love the blogger’s overall message, super cool that you can support him/her in this way, right?
So let me tell you up front – I’m here to change lives. Mine and yours. All through my writing about style and sanity and your reading about it, interacting with it and me, and, hopefully, implementing something you read. I’ve written My Pledge and My Promises to you, my dear reader. I’ve posted them by my desk so I can be reminded of them as I blog. And I want to share them here with you.
I pledge allegiance to my reader – that I won’t waste your time with meaningless posts. And if I leave an affiliate link, it will be for something I’ve personally paid for, used and loved, and felt compelled to tell you about.
(Now, if you’re an American, go back and read it like the Pledge of Allegiance. Did you laugh? Just me?)
In all seriousness, I can’t be bought. I don’t want products or services from companies that want to spread the word about their stuff through people that haven’t used their product or service yet. I know some people enjoy that kind of thing and make money doing it (kudos for the latter part), but that’s not for me. I prefer to spread the word about products and services I’ve already tried and love, awesome places I’ve been, and amazing people I think you should know, too. That’s a little more like real life, don’t you think?
I get emails almost daily from companies wanting me to be a brand ambassador or influencer for their product or service. While most are cool and I’m sure could fill a need or want for at least one of my readers, if I wouldn’t pay for it or use it I feel I can’t, in good conscience, promote it. If I wouldn’t pay for it or use it, why would I recommend it to anyone? Could I make money off of it? Sure. Is that my purpose here? No. Does that mean I won’t work/collaborate with companies at all? No, also. It means I’ll only work with and promote companies that I’d spend money with. I hope to collaborate with others whose products, services and messages I believe in. Bottom line: If I don’t love it/wouldn’t use it/wouldn’t spend a penny on it, I don’t share it. Deal? Good. Now, keep reading for my promises…
I promise to be genuine, like a trusted friend who would tell you if there was something in your teeth. I tell it like it is in real life, usually tactfully. I can’t always promise tact, but I do my best. I won’t make everything look like life is soft pastel in a naturally filtered glow with a blurred background. I just can’t. That’s not my real life. I can’t possibly be put together and at ease and picture perfect every moment of every day, and I don’t want you thinking that’s possible.
I promise to give you useful information – whether it’s about a sale or an encouraging word – I want to add value to your life.
I promise to keep it mostly lighthearted. If you met me in person, you’d know I can’t go more than about 3 minutes without making a joke. I see no reason why my blog wouldn’t be the same way (did you see my pledge?).
I promise to keep it positive. No tearing down people, products or services here. If I don’t love something, it won’t appear here. There’s enough negativity in the world, #amiright? If you were to straight out ask me about a product and I don’t have a glowing review of it, I promise to tell you, but you won’t see a post titled “Worst ______ I’ve Ever Used” or something like that. My blog posts may never show up on HuffPost or ScarryMommy because of this policy, but that’s fine.
I promise any affiliate links will be for products and services I’ve purchased with my own money, or would have purchased if it wasn’t already free. If you click on my link, I’ll make the smallest percentage if you purchase something (usually 4% – 6% of the retail amount paid), or even better, we both get a store credit or you get a percent off your purchase. If you’re cool with that, click away! If not, feel free to open up a new tab, Google whatever I just posted, like “black fit n flare dress”, and weed through the links that come up to see if you can find my exact one for the price I list on my blog. Easier to click on the link, right? *wink*
If I receive the product or service free to give a review and you see it here, you can bet that I loved it and the word free didn’t sway me. Because if I get it free and keep it, I loved it. If I get it free and don’t like it, it goes back to the company or the service expires and you’ll never have to hear about it. I PROMISE.
The Real Deal
If you’ve followed me for a while on Instagram, you know my deal. I want to encourage you in your journey. I want you to value yourself enough to take care of yourself. I want us to all get along. I also REALLY like jewelry and arm parties, a good deal, a great outfit, strong coffee and community, and I know how all these things can revolutionize our lives.
I’m excited for our lives to change through this blog. My hope is that you’ll resonate with what I have to put out there and put some of it into practice, and that you know that I do what I do hoping we are never the same, only better, because of it.